Two weeks ago the Wall Street Journal produced some sobering facts, at least from the perspective of greyhound owners. The sport, which was once the best-attended in Britain, now boasted fewer than two million patrons a year. This was in stark contrast to its heyday in the 1940s, when fifty million people a year went to the dogs. In America, where it was synonymous with blue-collar life, greyhound racing has now become part of Rust Belt. Ten years ago, there were fifty tracks in fifteen states, now there are only twenty-five, concentrated in just seven states. Sixteen of those are in Florida, and the amount gambled on the sport has halved in the past decade. Dog owners have some cause for optimism. The sport is making inroads in China, largely because of its openness to gambling. However, in its Anglo-Saxon heartlands, greyhound racing is at best a niche sport, up there with polo and pigeon racing as being something that requires an initial financial outlay that discourages most punters. Unless one is an aficionado, there is little incentive to bet on the sport (critical voices suggest that many races are heavily rigged), and like horse racing, dog racing is all about the gambling. The sport's primary revenue generators are split between anoraks, who tend to bet small but frequently, and those who are looking for a more offbeat night out.
What accounts for the demise of dog racing? The movement towards bookmakers shops and online gambling provides one answer. A sport that, at one point, was one of the few outlets a punter had now finds itself competing in a much wider field than before. It is telling that it is in China, where there are stiff restrictions on gambling, that the sport is pinning its hopes.
Perhaps the main reason that dog racing has gone into decline is sociological. In its prime, greyhound racing was, like all sports, an intensely personal affair. The live game was what mattered, and greyhound racing could deliver on all fronts. It didn't require patrons' constant attention, allowing them a social forum, and encouraging them to partake in other activities, primarily drinking and gambling, both of which generated revenue for the tracks.